Decentralized Masters
Decentralized Masters

In the fast-evolving landscape of decentralized finance (DeFi), education plays a vital role in securing and managing digital assets, and Decentralized Masters has emerged as an oasis

for those adventurous enough to chart the unknown territory. As DeFi continues to grab attention globally as a clear opportunity for growth, the challenge remains the steep learning curve. And here's a company that rose as a clear global leader in digital asset investment education.

Founded in 2022, the UAE-based education company teaches people how to manage digital assets using their proprietary investment system and self-custody practices. Despite massive success and outstanding customer feedback, they still face skepticism.

Its founders totally embrace the skepticism and believe it's justified as they claim that 95% of crypto 'education' is garbage, and perhaps that honesty is behind the success of Decentralized Masters. Co-founded by Tan Gera and Salim Elhila, Decentralized Masters brings together expertise from fields as diverse as investment banking and artificial intelligence, culminating in their vision to facilitate access to digital assets for common investors. Tan Gera and Salim Elhila think transparency and education are essential for the future of finance, and that's what powers their venture.

Justifying why Decentralized Masters is different, they claim, "We're educators, not fund managers. We never touch your money. Our members manage their own funds, thanks to our guidance and strategies. We empower them to become financially sovereign. Salim and I both are public figures with verifiable credentials. We have a registered LLC (DM Intelligence), and our entire team of 120+ employees is on LinkedIn. We've also built the Sovereign Collective, a free community with video resources and educational materials, so anyone can evaluate our quality before committing. We've been building in public for years, because we know this space needs exactly that."

The company is built on the structure of Tan's investment management discipline and Salim'stechnical capabilities in building AI systems. "After earning my CFA charter and working in big financial institutions, I saw how savvy investors were quietly accumulating digital assets while telling retail clients crypto was 'too risky.' The hypocrisy was staggering." Tan says.

Explaining their conviction in teaching people to own their assets directly, and not trust intermediaries, they vouch for decentralization. Tan explains: "Having lived across four major financial hubs, Paris, New York, Amsterdam, Dubai, I witnessed how traditional banking fails billions globally. Cross-border transfers take days, costing fortunes. Meanwhile, I could send crypto anywhere instantly for pennies. Decentralization isn't an ideology for us; it's practical efficiency."

Putting forth his experience as an engineer, Salim claims that centralized systems are single points of failure. "FTX (centralized exchange) collapsed, but DeFi protocols kept running. When you understand the mathematics of distributed systems versus centralized control, the superiority becomes undeniable," he puts up an argument.

The company stands on a robust foundation with risk management being embedded into everything. "That's why our ABN System starts with defence (Phase A) before offence. The CFA program taught me portfolio construction with precise asset allocation. My M&A experience taught me due diligence, which is why we have our research team vetting every opportunity. We run this like an actual financial institution, not a YouTube channel," Tan claims. Salim adds, "My AI background means we're data-driven, not hype-driven. Our 86% win rate on identified opportunities comes from algorithmic pattern recognition, not gut feelings." Company customers never suffering hacks or scams is proof enough of their self-custody protocols being robust.

Having stormed the DeFi ecosystem by way of empowering common investors with life-changing knowledge, the company still faces scrutiny from sceptics who question, "Is Decentralized Masters legit?"

In fact, exuding confidence in being exposed to scrutiny on skeptical forums like Reddit, Tan & Salim claim: "We encourage skepticism—it's healthy in crypto. But we also encourage verification. Check our media features, read our 500+ five-star Trustpilot reviews, verify our LinkedIn credentials, and watch our Youtube channel. Most importantly, we've been publicly vouched for by executives at Coinbase and Binance. We can't stop anonymous competitors from posting on Reddit as we keep growing. That's just inevitable. If someone gets thrown off by these evidently false claims, then they probably weren't a right fit for our program anyways."

In a short time, the Decentralized Masters community has grown to 4,000+ members managing $4B+ collectively. The company has amassed over 500+ five-star Trustpilot reviews and boasts a 4.9/5 Glassdoor rating from employees. It has been featured in USA Today, Forbes, Business Insider, and has also developed a formal partnership with Kraken, one of the biggest digital asset exchanges. The company has also been vouched for publicly by Coinbase's VIP Trading Team and Binance executives.

They believe that misinformation thrives on anonymity and complexity as bad actors hide behind fake names and complicated jargon. "We counter with radical transparency: real names, real credentials, simple explanations. We teach members to verify everything—including us. The best defence against misinformation is education itself," they say.

Decentralized Masters prepares people for both bull and bear markets as the ABN System works regardless of market direction. Its 'Phase A' All-Weather Portfolio is designed for any condition. 'Phase B' generates yield whether prices rise or fall, and 'Phase N' only uses profits to invest in Native Market Gems, never principal, thus protecting downside. Its members weathered the 2022 bear market while generating passive income because the system isn't dependent on price appreciation alone.

Explaining how they balance financial innovation with regulatory responsibility, Tan & Salim say: "We're educators, not financial advisors. We teach technology and frameworks, not investment advice. We emphasize compliance—proper tax reporting, KYC where required, and avoiding prohibited activities. Innovation doesn't mean lawlessness. The most successful DeFi protocols are compliant ones. We prepare members for the regulated future, not the wild west past."

A 4.9 Glassdoor rating reflects a healthy work environment driven by transparency and continuous learning, where people stay because they're growing professionally while helping others build wealth. Together, they have created an environment where questioning and improving methods are encouraged, not punished. To make sure that their team is aligned with the mission to build trust in DeFi, every member goes through the ABN System themselves. They experience what members experience. The analysts' compensation is tied to member progress, not sales. The company hires for expertise and integrity as it believes that if the team personally believes in and uses what they're teaching, alignment happens naturally.

Having disrupted the DeFi education sector with its avant-garde approach, Decentralized Masters believes education has a great role in stabilizing the volatile industry by reducing panic selling and FOMO buying—the two biggest causes of losses. "When members understand yield farming mechanics, they don't chase 1000% APY scams. When they grasp market cycles, they don't panic during corrections. Phase A of our framework specifically teaches position sizing and risk management. Educated investors create stable markets," Tan & Salim sum up.