Dubai Alex Block/Unsplash

Dubai Holding, a diversified global investment company, has partnered with the Community Development Authority (CDA) to launch an initiative called "Gift It Forward". The initiative aims to provide support to over 8,000 blue-collar workers and 500 low-income families.

The initiative, launched Tuesday, will revitalize thousands of new items and products into distinctive, one-of-a-kind gifts. These gifts will then be distributed to these families and individuals.

Dubai Holding Entertainment, Dubai Holding Real Estate, Dubai Holding Asset Management, Dubai Holding Hospitality Assets, Jumeirah Group, Dubai Community Management, and TECOM Group alongside supporting partners Azadea and Apparel Group and execution partner Goumbook will volunteer to assemble the gifts, package, and distribute.

The new inventory items received from Dubai Holding portfolio companies and partner retail brands will include clothing, stationery, books, accessories, and many more useful products.

Huda Buhumaid, Chief Impact Officer of Dubai Holding, said this initiative "integrates environmental stewardship with social responsibility," adding that the company wants to "enrich the lives of those who work around the clock to ensure the essential services of our communities run seamlessly," WAM reported.

He noted that these gift items will also encourage people to adopt sustainable behaviors, which is aligned with the company's sustainability agenda.

"We believe that instilling the values of giving, community and responsibility, both within the Group and across the UAE, will create a socially and environmentally conscious generation, which will in turn undoubtedly contribute towards shaping a better tomorrow," he said.

He noted that "partnership and collective action are essential to achieve positive impact, this initiative will see hundreds of volunteers from across Dubai Holding's businesses, CDA, Azadea and Apparel Group, participate in a series of volunteering events to assemble and deliver these gifts to blue-collar workers and low-income families across the UAE."

Praising this initiative, Huraiz Al-Murr bin Huraiz, CEO of the Social Care & Development Sector in the Community Development Authority, said it shows "our commitment to elevate social engagement while perfectly aligning with the holy month of Ramadan's core values of kindness and compassion."

Al-Murr bin Huraiz noted that the carefully selected gifts will be given to over 700 children to spread joy and foster a culture of giving and solidarity.