Artificial Intelligence
Artificial Intelligence Growtika/Unsplash

The importance of artificial intelligence (AI) in the media industry was tackled during the recently concluded Knowledge Summit 2023 at the Dubai World Trade Center.

The subject matter was discussed in a session titled "Media AI: Crafting Authentic and Personalized Experiences," which was attended by Elie Habib, co-founder and CTO of Anghami; Fares Akkad, managing director of MEA region at Meta and Jana Bou Reslan, a motivational speaker, lecturer, coach and TikTok EduCreator. The session was moderated by Maya Hojeij, senior business anchor at Asharq.

Habib shared that AI can have a better understanding of audience members' preferences by performing data analysis. This, according to him, allows for media content adaptation for targeted user groups and helps improve user experience.

Meanwhile, Akkad highlighted how personalized media, which pertains to content curated specifically for users considering their personalized preferences and habits, significantly cuts search time, therefore making it easier for users to access information that's relevant to them.

"AI can create specialized media by analyzing user interests, online behavior and content consumption patterns to create profiles that reflect their expectations and interests," he said, as per WAM.

Akkad also explained that AI can be used to fight against misinformation and fake news by working on effective strategies that can easily analyze data and identify patterns with the help of machine learning algorithms.

As for Reslan, she emphasized another positive impact of AI, noting that it can increase the efficiency and speed of content production in the media industry.

"AI enhances content quality by utilizing algorithms to analyze data and identify relevant content for the audience, thereby fostering the creation of new creative content," she said.

Knowledge Summit 2023 was organized under the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) and the United Nations Development Programme (UNDP).

Last week, the Dubai Centre for Artificial Intelligence (DCAI) revealed that 30 companies from 13 countries around the world took part in its accelerator program. These participants developed more than 300 AI-based projects aimed at solving 100 challenges given by 33 government entities in Dubai.

Apart from that, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, announced the Global Prompt Engineering Championship earlier this month, noting that its winner will receive a prize of AED 1 million. The championship is aligned with Dubai's efforts to become a platform for generative AI startups. Prompt engineering involves writing instructions for artificial intelligence programs like ChatGPT.