• The Emirates signed the deals on the sidelines of the Arabian Travel Market 2023
  • In 2021, it also signed a deal to build a solid framework to facilitate Indonesia's tourism recovery
  • The airline also recently deployed its flagship A380 to cater to the increasing travel demand in and out of Casablanca, Morocco

The UAE's flagship carrier, Emirates has signed three Memorandums of Understanding (MOU) with Indonesia, Morocco, and Zimbabwe to boost its tourism sector. During the sidelines of the Arabian Travel Market 2023 on Tuesday, Emirates, inked agreements with Indonesia's Ministry of Tourism and Creative Economy, Morocco's National Tourism Office, and Zimbabwe's Tourism Authority to promote inbound travel and increase the number of tourists visiting the countries.

For Indonesia, Emirates Senior Vice President Orhan Abbas signed the MOU with Indonesia's Deputy Minister for Marketing Ni Made Ayu Marthini to promote the country as an exciting tourist destination. The UAE carrier also pledged to support tourism flows from key markets, including the UK, US, France, Germany, and Spain, to Indonesia.

The MOU signals the Emirates' commitment to strengthening its ties with Indonesia, with which it signed a deal in 2021 to build a solid framework that would enable the Emirates to facilitate Indonesia's tourism recovery. Last year, the airline also partnered with Garuda Indonesia and Batik Air to offer travelers added connectivity options to 29 more cities in the country, other than Jakarta and Denpasar.

Meanwhile, the Emirates' new partnership with Morocco aims to strengthen the country's appeal in new markets and boost its inflow of visitors. The MOU was signed by Emirates' Senior Vice President for Commercial Operations for Africa, Badr Abbas, and Moroccan National Tourism Office's Chief Executive Officer Adel El Fakir and involves exploring cooperation around a series of shared marketing activities for Morocco, promotional plans and advertising campaigns, and other joint activities with GCC markets.

The agreement serves as a continuation of the Emirate's ties with Morocco, where it recently deployed its flagship A380 to cater to the increasing travel demand in and out of Casablanca. The Emirates has also been supporting inbound tourism to domestic destinations in Morocco, including Agadir, Marrakech, and Tangiers.

For Zimbabwe, the Emirates will work with the Tourism Authority of the country to boost inbound tourist arrivals in the country. Signed by Abbas and Zimbabwe Tourism Authority's Winnie Munchanyuka, the MOU states that the Emirates and Zimbabwe will implement joint marketing efforts to draw more visitors to the African country, where the UAE airline currently operates seven weekly flights.

Emirates Airplane
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