Dubai Alex Block/Unsplash

Dubai's Roads and Transport Authority (RTA) on Monday introduced a new "Nol Travel" discount card that offers users more than Dh17,000 worth of discounts.

With the help of this new card, users can benefit while using public transport, taxi fares, and parking fees alongside getting 100 special deals, including discounts at hotels, restaurants, shops, entertainment spots, and adventure activities.

The announcement about the new card was made during an event at Skyview Hotel Dubai in collaboration with MDX Solutions Middle East. The package will be available at multiple outlets such as Zoom, Al Ansari Exchange, Euro Car at the airport, and Rayna Tours offices.

RTA's official X handle (formerly Twitter) shared a video, featuring the announcement.

Mohammed Yousef Al Mudharreb, CEO of the Corporate Technology Support Services Sector at RTA, said this new card is an incentive package for various public transport users, including residents, tourists, and visitors to the UAE, especially Dubai, WAM reported.

"The number of visitors in 2023 exceeded 20 million worldwide," he said, adding, "The 'nol Travel' card offers users integrated public transport services and access to tourist facilities through a single card. The Nol brand is a strong payment method in Dubai, with more than 5 million users and 3 million daily transactions."

"These benefits include payment for public transport and taxi fares, parking fees, and purchases at retail outlets. Buyers of the 'nol Travel' card will receive a regular nol card, which is ideal for residents, visitors, and tourists. This card enables them to ride the Dubai metro, tram, public buses, and marine transport," Al Mudharreb added.

Salahaldeen Almarzouqi, Director of the Automated Collection Systems Department, said the new card will consist of its own packages with several discounts and benefits.

While the new card is a physical card, there are plans to add a digital card through a barcode. "Nol Travel Card has its own advantages while other cards have different categories and benefits," he added, Khaleej Times reported.

Almarzouqi further said that RTA will explore the option of allowing people to transfer any balance from their current Nol Card to the newly-launched Nol Travel card in the future.

The announcement came just one day after Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum appointed 22 Chief Artificial Intelligence officers in various government entities to enhance operations.