Dubai Alex Block/Unsplash

The Dubai World Trade Centre (DWTC) announced Gulfood, the world's largest annual food and beverage sourcing event, scheduled for Feb. 19 to Feb. 23.

Gulfood has previously witnessed over 5,500+ exhibitors and visitors from over 190 countries. The event helps the global F&B industry to share and learn where the global food industry goes next.

Executive Vice President of Dubai World Trade Centre Trixie LohMirmand said, "Gulfood will be the only platform to identify the business opportunities and forge the business partnerships brought about as the industry enters a new era, defined by paradigm-shifting technology such as AI," WAM reported.

The event will be held under the theme of "Real Food, Real Business," and it will witness global brands coming together, including Agthia, Al Ain Dairy, Americana, Dilmah, Hype Beverages, Japan Farmed Fish Export Association, JBS, Lactalis, Meat & Poultry Ontario, Monin, Tilda and Wilmar.

Furthermore, thousands of new brands will also exhibit authentic food products, ingredients, and culinary practices, make real business connections and expect to crack a deal worth $12 billion. Armenia, Azerbaijan and Venezuela-based brands will be participating for the first time.

Ghitha Holding CEO Falal Ameen, whose company boasts 55 subsidiaries, 3 associates, and 1 joint venture under the umbrella of International Holding Company PJSC (IHC), expressed excitement to welcome visitors and partners to Gulfood 2024.

"As Gulfood is a place where F&B businesses innovate for a brighter future, we are confident that Gulfood will be a fruitful place of collaboration and further business growth with a focus on greater sustainability across the region," he said.

The event will witness the Gulfood Inspire Conference where participants will talk about various trending topics, including the tech-powered future of digitalization, trailblazing innovations, the shift from linear to circular food systems, capitalizing on investment and funding opportunities, and reimagining a global food system centered on food safety, security and transparency.

Furthermore, there will be over 200 ministers, global F&B leaders, entrepreneurs, futurists, chefs, scientists, and academia, who will be engaging in keynotes, panel discussions, fireside chats, showcases, and workshops to help unlock new opportunities for growth and competitiveness.