Al Reem Island, Abu Dhabi
Al Reem Island, Abu Dhabi Kamil Rogalinski/Unsplash

Officials from the United Arab Emirates and China met in Abu Dhabi to discuss how both countries can strengthen cooperation and share expertise in different media sectors.

Sheikh Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the UAE Media Council, met ZHU Yonglei, Vice Minister of the National Radio and Television Administration of People's Republic of China (NRTA), at the NMO's headquarters Sunday.

During the meeting, Al Hamed expressed his intention to enhance media coordination and cooperation between the UAE and China, highlighting their growing relationship.

"This relationship, characterized by diversity and depth, is driven by a strong political will reflected in mutual visits between the leadership of the two countries and their commitment to deepening relations, cooperation, coordination, and the exchange of visions," he said, according to WAM.

The meeting was held as a part of a strategic partnership between the two countries focused on sustainable development and prosperity. The NMO chairman also praised the current media cooperation between the UAE and China, expressing interest in expanding it for mutual benefit.

During the meeting, both parties talked about working together in the field of artificial intelligence (AI) in the media sector while staying updated with the latest media technology and global trends.

The officials from both sides hailed their strong relations, noting that they keep growing under the directives of leaders who are eager to enhance cooperation in various sectors, including economic, media, political, cultural and scientific.

Furthermore, the NMO chairman highlighted that the UAE is a leading global media hub, and it has created a great platform and infrastructure for international media companies, including large multinational corporations, small to medium-sized enterprises (SMEs), and independent entities to encourage creativity and collaboration.

"In our media community, there are over 10,000 companies and more than 350,000 professionals involved in cultural and creative industries," he added.

The meeting was also attended by the Director-General of the NMO Jamal Mohammed Obaid Al Kaabi, Secretary-General of the UAE Media Council Mohammed Saeed Al Shehhi.

The meeting comes ahead of UAE President Sheikh Mohamed bin Zayed Al Nahyan's visit to China this week at the invitation of his Chinese counterpart Xi Jinping.